We had the honour of supporting Olympic and European champions at the Grand Slam of Curling, as Team Hasselborg, Team Kim, and Team Muskatewitz tried Covertape and shared their winning feedback.
Covertape is now an official sponsor of the Grand Slam of Curling, proudly supporting elite athletes—especially Team Korea—as they compete on the world stage.
Covertape proudly participated in the Ontario Physiotherapist Association Network Event, connecting with rehab professionals and strengthening our support for clinical care.
Covertape was proud to sponsor the CrossFit Elgin Challenge, connecting with a powerful fitness community and supporting athletes through every lift and lunge.
Covertape proudly participated in Winter Shared Toronto, a community event that brought warmth, connection, and movement to the heart of the city this season.
Covertape is proud to announce our registration with McMaster Innovation Factory, marking a key milestone in our mission to bring advanced kinesiology tape to communities across Canada.
We’ve teamed up with Canada’s TBBMA Taekwondo Team to support elite athletes with injury prevention and performance-enhancing kinesiology taping solutions.
In March 2025, COVERTAPE took part in a rowing marathon hosted by Logic Fitness Centre, offering kinesiology taping demonstrations and support to participants. The event allowed our team to connect with the fitness community and share effective taping techniques for rowing-related performance and recovery.
In January 2025, COVERTAPE partnered with Cristini Athletics to bring our kinesiology tape products directly to the CrossFit community. Athletes can now purchase our tape at their training facility, with the partnership launching during a recent CrossFit competition where COVERTAPE provided hands-on support and prize packages for winners.
COVERTAPE proudly sponsored a major CrossFit event in December 2024, connecting with athletes and showcasing our premium kinesiology tape. From taping techniques for strength and recovery to hands-on demos at our booth, the event highlighted how COVERTAPE supports peak performance and injury prevention. Discover the impact and our continued commitment to the athletic community.
COVERTAPE was honored as a standout start-up at the 2025 US Atlanta Business/Start-Up Conference. Our team presented the innovative power of our kinesiology tape, connecting with investors, industry leaders, and fellow entrepreneurs. This recognition reinforces our mission to elevate athletic performance and recovery through cutting-edge product development.
